The 3rd Xiangxi Tourism Development Conference opened at the Huayuewan Performing Arts Center in Furong Town of Yongshun County on the evening of November 8.
The conference, with the theme of “Mysterious Xiangxi, Encountering Yongshun”, included three main activities, namely, media and market entities’ familiarization trips, project observation, as well as Tujia cuisine tasting, the opening ceremony, and the promotion conference for the high-quality development of the tourism industry in Xiangxi Prefecture.
The opening ceremony showcased Xiangxi’s magnificent natural landscapes, splendid historical culture, and the colorful life and spiritual outlook of contemporary Xiangxi people through art forms such as images, songs, dances, dramas, music, and stage design. Composed of three chapters, it interpreted the historical context of the Tujia ethnic group, told the heroic stories of the Tujia people who have defended their country for hundreds of years, and displayed the development achievement of Xiangxi in the new era.
Before the opening ceremony, leaders and guests attending the conference visited key cultural and tourism projects such as the Furong Mountain Wellness Study Base, the Xiangxi UNESCO Global Geopark Museum, and the core scenic area of Furong Town.
They also participated in such activities as the Tujia cuisine tasting, and the agricultural and tourism product display. These activities showcased the tourism resources and cultural characteristics of Xiangxi from multiple perspectives and in all aspects, presented the achievements of tourism development and project construction in Xiangxi, and demonstrated the brand image of “Mysterious Xiangxi”.
In recent years, Xiangxi Prefecture has made efforts to promote the high-quality development of its cultural and tourism industry. It received 56.8718 million domestic and foreign tourists in the first three quarters, with a total tourism revenue of 55.902 billion yuan, completing 87.4% and 77.3% of the annual target tasks respectively.
This year, Yongshun County has worked to promote the project construction, strengthen publicity and marketing, and cultivate market entities. It launched such activities as “Walk and Dance on the Land of Xiangxi”, “Mysterious Xiangxi” cultural and tourism short video competition, and Mysterious Xiangxi Youth Tourism Festival before the conference, and will hold cultural and tourism experience activities like the 2nd Hunan Ethnic Film Exhibition and the Bu’ermen hot spring cultural tourism promotion conference after the conference, further expanding the cultural and tourism market, and enriching the cultural and tourism formats.
The high-quality development of the cultural and tourism industry in Yongshun County has achieved remarkable results. The county received 9.6623 million tourists from January to October this year, with a tourism revenue of 9.72 billion yuan.
Recently, Yongshun County ranked 41
st among “Top 100 Counties for Comprehensive Competitiveness of Culture and Tourism Integration in 2024”.
Chinese source: hunantoday
